Везде
REGIONAL BRANDING AS A TOOL FOR POSITIONING THE IMAGE OF TRANS-BAIKAL REGION IN THE SYSTEM OF INTERREGIONAL RELATIONS OF RUSSIA AND CHINA
Table of contents
Annotation Estimate Publication content
References Comments
Share
QR
Metrics
REGIONAL BRANDING AS A TOOL FOR POSITIONING THE IMAGE OF TRANS-BAIKAL REGION IN THE SYSTEM OF INTERREGIONAL RELATIONS OF RUSSIA AND CHINA
Annotation
PII
S0131-28120000619-5-1
Publication type
Article
Status
Published
Authors
T. Kuchinskaya 
Edition
Issue 6
Pages
116-122
Abstract
The author justifies the need and work directions to elaborate a positive image of the Trans-Baikal region. The basic theoretical findings, related concepts and definitions are analyzed.
Keywords
REGIONAL BRAND, REGIONAL IMAGE, INTERNATIONAL IMAGE OF TRANS-BAIKAL REGION
Date of publication
01.11.2010
Number of purchasers
2
Views
738
Readers community rating
0.0 (0 votes)
Cite   Download pdf

References



Additional sources and materials

    

  1. Korotkin K.R. Neobkhodimost' i osobennosti formirovaniya imidzha regiona [Tekst] / K.R. Ko-rotkin // Dnevnik Altajskoj shkoly politicheskikh issledovanij. № 24. Sovremennaya Rossiya i mir: al'ternativy razvitiya (rol' rossijskikh regionov v formirovanii imidzha strany): materialy mezhdunarodnoj nauchno-prakticheskoj konferentsii/ Barnaul, 2008. - S. 32- 35.
    2. 

  2. Chto podrazumevaetsya pod terminom "brending territorij"? [Ehlektronnyj resurs]. - Rezhim dostupa: baikalproject.ru/bp07_about <http://baikalproject.ru/bp07_about> _brending.php?s=04e49baedde88a27100838f1d7ef2619
    3. 

  3. Ehkonomika simvolov i brendy regionov: materialy dlya gosudarstvenno-patrioticheskogo kluba VPP "Edinaya Rossiya" // Natsional'nyj Institut razvitiya sovremennoj ideologii. M.: NIRSI, 2008. - www.nirsi.ru/analitic/materials/Imidj_territor.pdf <http://www.nirsi.ru/analitic/materials/Imidj_territor.pdf>.
    4. 

  4. Shestopalov A. Brending regionov // Seminar Soveta po natsional'noj konkurentosposobnosti. - <http://naco.ru/>
    5. 

  5. Korotkin K.R. Neobkhodimost' i osobennosti formirovaniya imidzha regiona // Dnevnik Altajskoj shkoly politicheskikh issledovanij. № 24. Sovrem. Rossiya i mir: al'ternativy razvitiya (rol' ros. regionov v formirovanii imidzha strany): materialy mezhdunarod. nauchno-prakt. konf. Barnaul, 2008. S. 33.
    6.

Comments

No posts found

Write a review
Translate